📞 +55 31 9 71485439
✉️carmempimenta.cp**@gmail.com**
📍 Belo Horizonte, MG - BRAZIL
🇧🇷 Portuguese
🇬🇧English
🎨 Crafting
🪴 Gardening
🐾 Pet’s
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I’ve always been interested in how people communicate and connect, especially in digital environments. As part of the first wave of Gen Z, I grew up with social media and saw how it transformed the way people and brands relate to each other, which led me to pursue a degree in Communication and Public Relations, followed by a postgraduate program and an MBA in the field. Over time, this curiosity turned into a clear professional path: I became a communication and digital content specialist, focusing on social media as my main area of work. Today, I work with digital communication, content creation, strategic planning for social media, branding and copywriting. I enjoy collaborating with teams, sharing ideas and building projects together, always bringing creativity, agility and a strong sense of narrative to my work. Combining my academic background and hands-on experience, I develop content strategies that are consistent, relevant and truly help brands build a meaningful and long-term relationship with their audiences online.
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MARKETING ANALYST
CPE TECNOLOGIA
JULY 2023 / FEBRUARY 2026
At CPE, I helped a still‑maturing marketing area become more strategic. I led content planning for four brands, aligned email and social media with sales priorities and brought a mobile‑first approach to our communication.
With the results we achieved, I later took on the main brand’s social media and the company’s events. There, I built a more technical content line to teach our audience about the equipment and how it helps in real projects, which increased engagement and made our communication closer to what clients actually needed.
This work strengthened CPE’s digital presence and reputation in the geotechnology market and contributed to the international recognition our marketing and branding strategy received from CHC Navigation (CHCNAV) in 2025.
MARKETING ANALYST
PET SAUDÁVEL
MAY 2022 / JUNE 2023
In a moment of strong growth for the company, I took on the challenge of structuring the marketing function from end to end. I connected social media, paid media, product launches, events and offline actions into a single, consistent strategy, making the brand easier to understand and recognize.
Through content, campaigns and in‑person events, I helped make the idea of “fresh, tasty and healthy” pet food more tangible for tutors, showing flavor and freshness in practice, not just as a message.
This supported expansion into new states, more than 120 new cities and over 100 new points of sale, while strengthening brand perception and awareness. As a result, Pet Saudável moved ahead of competitors in this still‑emerging segment, building more authority and visibility in the natural pet food market.
COMMUNICATION AND MARKETING
GRUPO MCX
MARCH 2021 / APRIL 2022
At Grupo MCX, I found a company that was very strong technically, but whose story was not fully reaching the market. I worked on branding, editorial calendars, websites and integrated campaigns to turn complex messages into simpler and more accessible communication.
This made it easier for clients and partners to see, in practical terms, how the company helped them in their daily routines, not only in technical language. As a result, the group strengthened its position as a specialist accounting firm for pharmacies and became better known in this niche.
SOCIAL MEDIA
CUMBUCA
AUGUST 2020 / FEBRUARY 2022
Cumbuca was just getting ready to enter the market when I arrived, and its digital identity was still being built. From the beginning, I worked on planning, content and visual materials to launch the brand already with a clear voice and visual direction.
This more strategic and targeted start gave Cumbuca a consistent and recognizable presence from day one and helped build an authentic connection with its audience in a creative and competitive segment.
EVENT PRODUCTION INTERN
PALÁCIO DAS ARTES – FUNDAÇÃO CLÓVIS SALGADO
OCTOBER 2019 / MARCH 2020
In this internship, I became part of a production team responsible for a busy and complex cultural schedule. I supported logistics, setup and artist relations and, over time, helped make some processes faster and more organized in the day‑to‑day routine.
The experience taught me how to work under pressure, coordinate with different teams and keep events running smoothly in a demanding cultural environment.
